A podcast is one of the fastest ways to build trust and authority with your audience. It positions you as the expert, keeps your brand top-of-mind, and delivers your message in a format people love to consume.

And the audience is massive:

​

• 41% of the U.S. listens to podcasts monthly — that’s 136M+ people

• 28% listen weekly — 92M+ loyal listeners

• High-value demographics: 51% full-time professionals, 25% college-educated, and 17% come from $100K–$150K households

​

In short — podcasting grows your brand, your credibility, and your customer base. When you consistently deliver value through a show, your listeners are far more likely to buy what you sell, partner with your business, or support your sponsors.